# TikTok Launches New Creativity Program Beta
TikTok has rolled out a new pilot program to reward and support creative talents on the massive entertainment platform. The TikTok Creativity Program beta aims to give select creators access to expanded opportunities and resources to help take their content creation to the next level.
## What is TikTok’s Creativity Program?
The invite-only Creativity Program looks to nurture rising talent on TikTok by helping diverse creators improve their production skills, increase visibility, and pursue long-term creative partnerships. This allows TikTok to boost the quality of videos on their platform while allowing creators to hone their craft.
Creators invited to join the program get exclusive access to various creative tools and services offered by TikTok. This includes development funds to improve video equipment and facilities, dedicated support contacts, troubleshooting help for managing TikTok accounts, early previews of new TikTok features and experiments, invitations to virtual masterclasses, and more.
## Who Can Join the Creativity Program Beta?
At launch, the Creativity Program is only accepting applications from creators based in the United States, United Kingdom, France, Germany, Spain, or Italy. Applicants must meet a baseline monthly view count threshold on their TikTok account to demonstrate existing audience engagement.
TikTok will assess creators who apply based on the originality, quality, consistency of their video content as well as their ability to comply with platform policies and community guidelines. Preference may also be given to underrepresented voices and niche content categories.
The Creativity Program aims to nurture rising talent in order to boost platform growth and engagement. Ambitious creators working hard to build their presence on TikTok have an exciting new opportunity to accelerate their success even further.